Ooredoo has announced the conclusion of its Nojoom Points Donation Drive, with as many as 4,085,392 Nojoom Points donated to Qatar Cancer Society (QCS) in honour of World Cancer Day 2021.
Ooredoo organised the campaign to encourage Nojoom members to donate their Nojoom Points to QCS, to help enable the organisation to continue its invaluable work within Qatar’s communities.
QCS actively seeks to raise awareness of the disease, to educate communities and to promote early detection, as well as supporting those with cancer and their families. The organisation’s campaign for World Cancer Day 2021 was ‘I am, I will’, recognising that each individual’s commitment to act will lead to powerful progress in reducing the global impact of cancer, and that actions – whether big or small – will lead to lasting, positive change.
To encourage as many Nojoom members to donate their points as possible, Ooredoo set an ambitious target of a total donation of 2mn Nojoom Points. Members were able to donate via the Ooredoo App or the Ooredoo website, and could keep track of progress towards the target via the dedicated Donation Meter page. The initial target was exceeded long before the conclusion of the Drive, with organisers delighted to see it more than doubled by the time the campaign ended.
Sabah Rabiah al-Kuwari, director PR at Ooredoo, said: “We have a longstanding partnership with Qatar Cancer Society and we were proud to work with the organisation on this charitable initiative. Their work within the community is invaluable, and we’re honoured to be able to support them in any way we can. We were overwhelmed by the generosity of our Nojoom members, and we’d like to extend our heartfelt thanks to each and every member who so generously donated their Nojoom Points to this worthwhile cause, enabling Qatar Cancer Society to continue to help those affected by cancer, their families and our wider communities.”Last updated: March 02 2021 11:21 PM
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