Tech startup to use AI, AR for immersive 2022 FIFA World Cup fan experience
May 06 2020 10:01 PM
MoodMe co-founder and CEO Chandra de Keyser.
MoodMe co-founder and CEO Chandra de Keyser.

A Belgian tech startup is aiming to support Qatar’s plans to make the 2022 FIFA World Cup an immersive and memorable experience for fans by developing technologies using augmented reality (AR) and artificial intelligence (AI).
The sports industry is “missing the mobile revolution,” and sports apps offer frustrating user experiences, said MoodMe co-founder and CEO Chandra de Keyser, who also noted that these Apps are unable to monetise digitally and lack data on fans.
“Brands can’t convert fans into loyal customers because they lack insights to personalise their experiences,” de Keyser told Gulf Times.
To address these challenges, de Keyser explained that MoodMe’s solution is to provide insights on fans preferences from face analytics and delivers personalised sponsors activations and AR experiences inside sports industry’s own digital universe.
“A complete face technology suite applicable to a broad variety of uses, our product is an augmented reality engine that senses users’ emotions, gender, and age to personalise his or her experiences in real time. Our Face Insights platform optimises engagement metrics by collecting emotions to learn about fans preferences and demographics,” de Keyser said.
MoodMe is part of the Qatar SportsTech (QST) programme, which works with beIN SPORTS and the Supreme Committee for Delivery & Legacy (SC) to develop new sports technologies.
Heba al-Masri, managing director at QST, said, “Qatar’s plans for the 2022 FIFA World Cup will undoubtedly make it a memorable experience for local and global fans. A startup such as MoodMe can support these plans and help to personalise the experience for each fan, using its augmented reality and artificial intelligence technologies.”
According to de Keyser, among MoodMe’s goals in Qatar is to get customer voice to help fine tune its product to a better fit and faster sales cycles. Similarly, the company also aims to improve its marketing communications message, find new customers, and form strategic long-term relations with major stakeholders in Qatar.
“After the novel coronavirus (Covid-19) pandemic, people will consume more services online; humanity will telework, use e-health, and e-learning but video platforms lack insights on workers’ engagement, patients’ emotions, and students’ participation. In this context, MoodMe provides public health authorities with AR filters to create impactful campaigns,” de Keyser also said.



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