Hassad signs agreements to develop marketing process at central markets
April 22 2020 10:07 PM
Mohamed al-Sadah, Hassad chief executive officer
Mohamed al-Sadah, Hassad chief executive officer


* Company inks pacts with Al Meera and Widam to operate key divisions of central markets in Al Sailiya and Al Wakra

Hassad, Qatar’s premier investor in the food sector, has signed agreements with major companies operating in the country's food sector in order to operate key divisions of the central markets in Al Sailiya and Al Wakra.
Announcing this Wednesday, Hassad said the signing of the pacts is in line with its plan to develop integrated marketing platforms.
Hassad signed an agreement with Al Meera Consumer Goods Company to operate designated spaces for a hypermarket, it said in a statement.
The company signed another agreement with Widam Food to operate the automated slaughterhouse, poultry, fish and meat stores, as well as a section of the barns at Al Wakra and Al Sailiya central markets.
Mohamed al-Sadah, Hassad chief executive officer, said: “It is our pleasure to announce that we have signed agreements with Al Meera and Widam Food, to operate key divisions of the central markets in Al Sailiya and Al Wakra, such as the hypermarket, automated slaughterhouse, poultry, fish and meat stores, as well as a section of the barns. Both companies are market leaders in their fields, and these agreements will certainly contribute to the development of the marketing process in the central markets."
He added, “The agreements are in line with Hassad’s strategic plan, which we have already started implementing with the aim to develop the central markets and become integrated marketing platforms. This will help satisfy the needs of the producer, customer and trader, as well as contribute to achieving self-sufficiency in the country."



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