Al Meera Consumer Goods Company (Al Meera) is putting emphasis on expanding its product range and introducing new product lines as a response to the “continuously evolving demographic of Qatar.”
In its 2019 Annual Report, Al Meera CEO Yousef Ali al-Obaidan said the company recently announced the introduction of a range of items from iconic British supermarket brand, Sainsbury’s, at select Al Meera branches across the country.
“One of our goals was to continuously improve the product mix for our valued customers. We have increased our own Al Meera-branded products and added other international brands to deliver new choices for customers who value premium quality products,” al-Obaidan said.
He also said plans are also afoot to embrace the changing trends in customer shopping by adopting services, such as e-commerce and home delivery.
“One of our key priorities for Al Meera’s future development is preparing it for the next stage of growth. Internally, we are reorganising our corporate structure by evaluating each of our departments and their functions.
“This is being achieved with the help of local and international experts. We are also following on our plan to expand to economically viable locations, as well as in areas where the community deserves a neighbourhood retail service,” al-Obaidan said.
He noted that Al Meera is also reimagining its role in the community not only as a neighbourhood store for food and beverages but as a national retailer.
“We are a part of the daily lives of members in our community and therefore we reside in the centre of economic, social, health, and environmental matters of our community,” al-Obaidan said.
“There are several ways we are achieving this. Firstly, we are committed to promote quality food at affordable prices so our communities can continue to thrive. Secondly, we are implementing sustainability practices wherever possible and making an impact in our community by generating awareness on environmental sustainability to our customers and followers through several ways,” he noted.
In other initiatives, al-Obaidan said Al Meera is committed to recycling all paper and cardboard waste and introduced Reverse Vending Machines in select branches for recycling plastic and metal cans throughout its branches.
The company also placed battery collection bins across Al Meera branches to collect and recycle used household batteries to prevent such hazardous metals and chemicals from harming the environment.
“To demonstrate our commitment to be a sustainable retailer, Al Meera also sponsored the national EcoDome conference held in 2019. And thirdly, to promote healthy living in communities, we are promoting a healthy and active lifestyle among our communities by participating in the National Sports Day and similar events of social significance,” al-Obaidan further said.